Resource: Macy’s Thanksgiving Day Parade book

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Through rare and historic images, the Macy’s Thanksgiving Day Parade book offers readers a chance to reminisce, explore, and delight in eighty years of this thoroughly American celebration.

“I love a parade”–I grew up attending the big Harvest Parade in our city and much later marching in the Christmas Parade with my sons’ high school band. The atmosphere of so many happy people in one place was so exciting to me. And of course, I always watched the big Macy’s parade on television on Thanksgiving Day. That was the ultimate experience with colorful bands playing, scenes from Broadway shows and of course, all the big balloons.

This year, we will still be able to enjoy the Macy’s parade –but just in a different way because of the pandemic. Macy’s has partnered with the City of New York to create an innovative plan that will continue this treasured tradition.

In order to avoid gathering large crowds of spectators along the traditional 2.5-mile route in New York City, the route has been shortened to focus solely on the last section of the annual march. On Thanksgiving Day, Americans will be able to watch on NBC the annual celebration’s signature balloons, floats, performances and herald the arrival of Santa Claus, in front of Macy’s famed flagship store on 34th Street.

Since the parade will be different this year, we can still enjoy seeing vintage photographs of this beloved American tradition in this book. In 1924, employees of the R. H. Macy and Company store in Herald Square, many of whom were immigrants and first-generation Americans, chose to give thanks for their good fortune in a manner reminiscent of the festive parades held in their native countries. The excitement and praise from crowds lining the route that first year led Macy’s to issue an immediate proclamation: the parade would become a tradition. Before the parade’s first decade passed, Macy’s welcomed the huge and spectacular helium character balloons that became its goodwill ambassadors. Since then, the parade has become a world-famous treasure.

So make this Thanksgiving a special one by looking at the Macy’s parade from a historic view in this book and the newest one on television!

This book is available online.

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